ABOUT
Burundi is a country with a complex situation, spanning all sectors, including health, education, social protection, water, sanitation, and hygiene. Women and children under five are among the most affected by the dire socioeconomic situation and recurrent crisis. Despite these current complex contexts, life continues in Burundi. The families have survived day after day, and children grow, study, and play in a very adverse context. There are still positive things happening, successful stories, and dreams that keep children's hope alive.
Burundi is a country with a complex situation, spanning all sectors, including health, education, social protection, water, sanitation, and hygiene. Women and children under five are among the most affected by the dire socioeconomic situation and recurrent crisis. Despite these current complex contexts, life continues in Burundi. The families have survived day after day, and children grow, study, and play in a very adverse context. There are still positive things happening, successful stories, and dreams that keep children's hope alive.
UNICEF Burundi wants to project and highlight the good things in Burundi told and narrated by children. "Daily stories" of the Burundian culture, tradition, places, people, or customs narrated and explained by the children to focus on 'The Burundi I Want / Like' far from violence and instability.
Concept
By showing the everyday life of a Burundian child, each video informs the audience about the challenges and the solution. Although there was a hardship in life, UNICEF Burundi keeps on positive thinking and encourages all, including kids and community, towards a positive attitude.
Strategy
My team put four video concepts for four main areas of focus
• Education
• Health
• Water & Sanitation
• Child Protection
Target Audience
Socially-conscious and digitally active young adults age 20-40 globally who could help to fundraise for UNICEF Burundi
By showing the everyday life of a Burundian child, each video informs the audience about the challenges and the solution. Although there was a hardship in life, UNICEF Burundi keeps on positive thinking and encourages all, including kids and community, towards a positive attitude.
Strategy
My team put four video concepts for four main areas of focus
• Education
• Health
• Water & Sanitation
• Child Protection
Target Audience
Socially-conscious and digitally active young adults age 20-40 globally who could help to fundraise for UNICEF Burundi
Our Goal
To give the audience information about the daily life of Burundian children and how UNICEF Burundi is helping them.
To give the audience information about the daily life of Burundian children and how UNICEF Burundi is helping them.
The call of action is to get fundraising as well as volunteer support for UNICEF Burundi.
Deliverables
• Facebook
• Instagram
• Youtube
• DailyMotion or any media platform for video
• Television spot
• Youtube
• DailyMotion or any media platform for video
• Television spot
